German Beer’s Existential Crisis

JANUARY 14, 2014

GERMAN BEER’S EXISTENTIAL CRISIS

From the New Yorker

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“There are signs that the larger German brewers might make more of a push in international markets. In December, the German Brewers Federation filed an application to include the country’s beer-purity law, the Reinheitsgebot, on UNESCO’s “intangible cultural heritage” list, to draw international attention to the country’s beer traditions. “I could imagine that the title could boost export chances,” the Federation’s president, Hans-Georg Eils, told the Wall Street Journal.”

Read the Article at NewYorker.com

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